Orange Smartie

Brickworks

Brands - Urban Stone, Brickworks, Bristile Solar, Austral

Overview

Brickworks is one of Australia’s largest and most diverse building material manufacturers comprising some of Australia’s best-known building brands including Brickworks, Austral Bricks, Bristile Roofing and Solar and Terracade. 

 

With an ongoing brief to appeal to a growing lifestyle market, as well as builders and architects, the brand wanted to position its products as not simply of the highest quality, but as stylish, premium and desirable across both indoor and outdoor projects.

 

Results

Across a series of project briefs for several of the different brands, I wrote copy for brochures, product style guides and palettes, magazine advertising, trade brochures, websites and radio scripts. Each separate brand called for a nuanced tone and style while remaining consistent with the other house brands.

Outputs

Brochures

Advertising (trade and lifestyle)

Websites

Radio scripts

Working with the team at Design Suite

Orange Smartie
Copywriting, editing, wordsmithing
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About the Orange Smartie name, back in the day, the orange smarties were the only ones with a flavoured filling - chocolate orange rather than simply chocolate.

The orange ones were always the ones people went for first because they were just that little bit different...