About Me

I’m a freelance copywriter based in Sydney with over 20 years experience both in Australia and the UK. 

 

My background is in media and publishing and I’ve worked for some of the world’s most famous titles including The Telegraph in the UK and Grazia, ELLE and Harpers BAZAAR in Australia. 

Since becoming a one-woman band, I’ve enjoyed writing for a wide variety of clients, through agencies and directly, on an ad hoc, contract and retainer basis. 

 

My clients have ranged from corporate banking to NFPs, from national sporting bodies to global luxury lifestyle brands, from startups to think tanks. 

 

I can honestly say there isn’t a topic I’ve written about or a project I’ve worked on, that I haven’t loved. From funerals to jewellery, superannuation to bedpans (and so much more in between), because research plays such an important part of my role as a copywriter, I’m always on a learning journey, which is truly fascinating. It also means I’m great in a pub quiz.

 

Writing engaging, accessible content, anywhere on the spectrum from technical documentation to creative storytelling, is what I do. I don’t think there’s necessarily B2B or B2C writing, just business to people. 

 

Let’s have a chat.

Orange Smartie
Copywriting, editing, wordsmithing
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About the Orange Smartie name, back in the day, the orange smarties were the only ones with a flavoured filling - chocolate orange rather than simply chocolate.

The orange ones were always the ones people went for first because they were just that little bit different...