Orange Smartie

Calleija

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Overview

The Brisbane based bespoke jewellery designer Calleija, in partnership with Zara Phillips, created a collection of equestrian themed jewellery to appeal to the modern woman.

From a chance meeting in 2013, Zara Phillips and Calleija created a contemporary, timeless and incredibly wearable collection. Zara’s exceedingly practical nature paired with her natural style and grace was the inspiration for Calleija to create a range of pieces as functional as they are beautiful.

 

Results

The brief was to capture the essence of two strong personalities and the ethos behind the distinctive designs of the collection. The highly descriptive copy needed to capture an air of exclusivity and luxury, combining technical design language with an understanding of the evolution of the collection. 

 

Calling on my experience within women's lifestyle and luxury market, the project was to name the collection, create descriptive content and taglines and develop the web copy. 

Outputs

Naming

Website

Commissioned by WiteKite

Orange Smartie
Copywriting, editing, wordsmithing
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About the Orange Smartie name, back in the day, the orange smarties were the only ones with a flavoured filling - chocolate orange rather than simply chocolate.

The orange ones were always the ones people went for first because they were just that little bit different...