Orange Smartie



Two cancer specialists founded CancerAid in 2015 after witnessing first hand the daily struggles their patients, and their carers, went through during cancer diagnosis and treatment. Seeing the potential for technology to help both patients and their care team more easily navigate treatment, they developed a ground breaking, science-based, digital companion for cancer care.



CancerAid is now the top-ranked App in Australia, the US and the UK and is used in 127 countries, empowering thousands of people to take control of their cancer journey.




Investor Memorandum

Orange Smartie
Copywriting, editing, wordsmithing
  • Facebook

About the Orange Smartie name, back in the day, the orange smarties were the only ones with a flavoured filling - chocolate orange rather than simply chocolate.

The orange ones were always the ones people went for first because they were just that little bit different...