Orange Smartie

Blue Seed Consulting

Overview

Blue Seed is a Sydney-based change management business who work with C-suite, program and project management teams to deliver complex change programs from diagnosis and strategy, through to advisory and implementation. 

 

Launching a new look brand identity and website along with new services, Blue Seed wanted their new language to amplify their key messages and simplify the navigation of their website. 

 

Results

For this website project, not only was content and body copy important but headings, sub headings and navigational and explanatory language had to be clear, easy to understand and align with the key messages the client wanted to represent. 

 

Working closely with the client and web development team, this was a time critical, hands-on brief across a large website.  

Outputs

Website

Orange Smartie
Copywriting, editing, wordsmithing
  • Facebook

About the Orange Smartie name, back in the day, the orange smarties were the only ones with a flavoured filling - chocolate orange rather than simply chocolate.

The orange ones were always the ones people went for first because they were just that little bit different...