Blue Seed Consulting
Blue Seed is a Sydney-based change management business who work with C-suite, program and project management teams to deliver complex change programs from diagnosis and strategy, through to advisory and implementation.
Launching a new look brand identity and website along with new services, Blue Seed wanted their new language to amplify their key messages and simplify the navigation of their website.
For this website project, not only was content and body copy important but headings, sub headings and navigational and explanatory language had to be clear, easy to understand and align with the key messages the client wanted to represent.
Working closely with the client and web development team, this was a time critical, hands-on brief across a large website.